1. Introduction

This Privacy Policy describes how BeyondBikepacking.com ("we," "us," or "our") collects, uses, protects, and shares personal data when you use our website, beyondbikepacking.com (the "Website"). We are committed to protecting your privacy rights and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) (EU) 2016/679, the UK GDPR, the California Consumer Privacy Act (CCPA), and other international privacy standards.

For the purposes of this Privacy Policy:

• "Personal Data" means any information relating to an identified or identifiable natural person.
• "Processing" means any operation or set of operations which is performed on Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction. Â
• "Data Controller" means the natural or legal person who determines the purposes and means of the Processing of Personal Data. BeyondBikepacking.com acts as the Data Controller for the Personal Data we collect. Â

2. Data We Collect

We collect the following types of Personal Data:

• Directly Provided Data: Information you provide to us, such as your name, email address, phone number, location, and any other information you choose to share when you create an account, subscribe to our newsletter, contact us, participate in forums, or make a purchase.
• Automatically Collected Data: Information automatically collected as you navigate the Website, such as your IP address, browser type, operating system, referring website, pages viewed, time spent on pages, and other usage data. This information is collected through cookies, web beacons, and similar technologies. We may also collect device-specific information, such as device identifiers.
• Location Data: We may collect information about your location, including general location information derived from your IP address and precise location information if you enable location services on your device.

3. How We Use Your Data

We use your Personal Data for the following purposes and on the following legal bases:

• Providing and Improving Services (Legal Basis: Contractual Necessity, Legitimate Interest): To provide you with access to the Website and its features, fulfill your requests, process transactions, personalize your experience, and improve the functionality and usability of the Website.
• Marketing Communications (Legal Basis: Consent, Legitimate Interest): To send you newsletters, promotional materials, and other marketing communications about our products and services that may be of interest to you. We will only do so with your prior consent where required by law. You have the right to withdraw your consent at any time.
• Analytics (Legal Basis: Legitimate Interest): To analyze Website usage, identify trends, and gather demographic information about our users. This helps us understand how our Website is being used and make improvements.
• Legal Compliance (Legal Basis: Legal Obligation): To comply with applicable laws and regulations, including responding to legal requests and preventing fraud.
• Customer Support (Legal Basis: Contractual Necessity, Legitimate Interest): To provide customer support and respond to your inquiries.

4. Data Sharing and Transfer

We may share your Personal Data with the following categories of recipients:

• Service Providers: We may share your data with third-party service providers who perform services on our behalf, such as hosting, data analysis, email delivery, marketing, and customer service. We ensure that these providers are contractually obligated to protect your data and only use it for the purposes we specify. Â
• Legal Authorities: We may disclose your data to legal authorities if required by law or legal process, or if we believe that disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others. Â
• Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your data may be transferred as part of that transaction. Â

International Data Transfers: Your Personal Data may be transferred to and processed in countries outside of the European Economic Area (EEA) and the UK. We will ensure that appropriate safeguards are in place to protect your data, such as the use of Standard Contractual Clauses approved by the European Commission.  

5. Your Rights

You have the following rights regarding your Personal Data:

• Access: You have the right to access the Personal Data we hold about you.
• Rectification: You have the right to correct any inaccurate or incomplete Personal Data we hold about you.
• Erasure ("Right to be Forgotten"): You have the right to request that we delete your Personal Data under certain circumstances. Â
• Restriction of Processing: You have the right to restrict the processing of your Personal Data under certain circumstances. Â
• Data Portability: You have the right to receive your Personal Data in a structured, commonly used, and machine-readable format and to transmit that data to another controller. Â
• Objection: You have the right to object to the processing of your Personal Data under certain circumstances, including processing for direct marketing purposes. Â
• Withdrawal of Consent: If we have collected your data based on your consent, you have the right to withdraw your consent at any time.
• Complaint: You have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your habitual residence, place of work, or place of the alleged infringement. Â

To exercise these rights, please contact us at [Your Contact Email].

6. Retention Policy

We will retain your Personal Data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. We will regularly review our data retention policies and delete data that is no longer necessary.

7. Security Measures

We implement robust security measures to protect your Personal Data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, firewalls, and access controls. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.  

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and/or by sending you an email notification. Your continued use of the Website following the posting of such changes constitutes your acceptance of the revised Privacy Policy.

9. Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

contact@beyondbikepacking.com

10. Language

This Privacy Policy is provided in English. Translations may be available upon request. In the event of any conflict between the English version and a translated version, the English version shall prevail.